Website monetization
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) anCPI/CPM) advertising. Varin placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effecollar amount that is paid out to the publisher for showing ads to their audience.
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From wikipedia.org
The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effecollar amount that is paid out to the publisher for showing ads to their audience.
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Pay per click advertising
Pay per click (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks, where an advert, usually targeted by keywords or general topic, is placed on a relevant website. The advertiser then pays for every click that is made on the advert.Cost per impression advertising
Cost per impression (also called cost per mille) is a marketing strategy put in place by various advertising networks, where an advert is placed on a relevant website, usually targeted to the content sector of that site. The advertiser then pays for every time the advert is displayed to a user.Banner advertising
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Banner advertising consists of placing a graphical banner advertisement on a webpage. The role of this banner is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement. This form of monetization is implemented by both affiliate programs and advertising networks. Banners originally just referred to advertisements of 468 x 60 pixels, but the term is now widely used to refer to all sizes of display advertising on the internet.Banner ad types
Banner ads come in various shapes and sizes and are sized according to pixel dimensions. Typical banner sizes include:- Leaderboard 728 x 90
- Banner 468 x 60
- Skyscraper 120 x 600
- Top cube, NTV (nex to video), IM (instand message) are widely used in 300x250 format
- Wide Skyscraper 160 x 600
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From wikipedia.org
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